What is a campaign?

A campaign is a group of people plus one message sequence. You choose the people, write the steps, and Yena sends them on schedule — then stops for anyone who replies, so a real conversation is never interrupted by an automated follow-up.

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Two kinds of campaign

• Sourcing — reach out to candidates for a role. You can link a job so replies and pipeline stay connected.
• Business Dev — reach out to potential clients.

The mechanics are identical; the type keeps your list organised and your reporting honest.

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What a campaign can send

• Email — sent from your own connected Google or Microsoft account, with your signature.
• LinkedIn connection request — invites the person to connect. One per sequence.
• LinkedIn message — sent after you are connected. If the sequence starts with a connection request, Yena waits for the person to accept before the follow-up clock starts.
• WhatsApp message — for people with a WhatsApp number.

You can also add task and call steps as reminders for yourself — Yena never performs those automatically.

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The rules Yena enforces for you

• A reply stops everything. When a matched reply arrives on any channel, Yena exits that person from every campaign and cancels their remaining steps. You take over in Inbox.
• Nothing sends until you switch it on. Every campaign has one Activate sending switch on the Campaigns page. Building, editing, and previewing are always safe.
• A campaign must be ready before it can start. Yena checks your people, steps, sender accounts, and delivery window, and names anything that is missing.
• Sending is paced. Daily limits and human-like spacing protect your email deliverability and your LinkedIn account.

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Where to go next

1. Run a campaign from setup to replies — the full walkthrough.
2. Build your sequence — steps, timing, and personalization.
3. Track progress and replies — what every status means.
4. Sending limits and account safety — how Yena protects your accounts.