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Every campaign has exactly one sequence. It is created with the campaign, carries its name, and owns all the outreach — so there is never a question of which sequence a person is on.
Sequence editor in Yena with email and LinkedIn steps and timing sentences

Each step header reads as a sentence: send immediately, or send days later

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Step types

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Timing

Each step header states its timing in plain words: Send immediately or Send 3 days later. Open the step to change the days and hours. The delay counts from the previous step. For a LinkedIn message that follows a connection request, it counts from acceptance — so “2 days later” means two days after they accepted, however long the invite sat unanswered.

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Personalization

Insert fields like First name, Company, Job title, and Sender first name anywhere in a subject or body. Before launching, use Test one message to see a real rendered result for a real recipient.
Write the message you would write to one person, then swap the specifics for fields. If a sentence only works with a field filled in, check with the preview how it reads for someone whose profile is missing that detail.

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Rules the editor enforces

  • One sequence per campaign, one connection request per sequence. More than one invite to the same person reads as spam — to the recipient and to LinkedIn.
  • Email steps need a subject and a body; LinkedIn messages need a body. The readiness check names any step that is incomplete.
  • Every step needs a sender it can use. Each sending step is tied to one of your connected accounts; the readiness check flags any step without one.
  • Sending on means editing off. While Activate sending is on, the sequence is read-only. Pause first, edit, preview, then resume — people mid-journey continue safely on the updated definition.

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Templates

The sequence editor includes ready-made templates for common outreach patterns. Applying one fills in the steps immediately; everything stays editable.

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Missing contact details

A person without an email address cannot receive an email step; a person without a LinkedIn profile cannot receive LinkedIn steps. In the sequence settings you decide what happens:
  • Skip — the person skips that step and continues with the rest of their journey.
  • Hold — the person waits until you add the missing detail.
Missing details never block the campaign as a whole — only that person’s step.