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The problem this solves

A recruiter opens a job on Monday, has a shortlist by Tuesday, and then loses an afternoon writing a connection request, three emails and two LinkedIn messages before the first person is contacted. Most of that writing is the same every time: who you are, what the role is, where it is, why it is worth a conversation. Yena now writes that first draft for you, from the job you already entered. You keep the last word on every sentence, and nothing goes out until you switch sending on.

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One click on the job

Campaigns tab of a job in Yena with the New campaign button and two existing campaigns

The Campaigns tab of a job lists its campaigns; New campaign creates one from the job in one click

  1. Open the job and select the Campaigns tab.
  2. Select New campaign.
There is no form. Yena names the campaign after the job, links it to the job and its company, builds the sequence, and opens it. The same happens when you pick Add to campaign on a Sourcer slate and choose the job.

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What you get

Sequence editor in Yena showing the generated steps: LinkedIn connection request, then email two days later

Six steps, pre-filled from the job, ready to review

The sequence always has the same six steps. LinkedIn first, then email and LinkedIn take turns, about two weeks in all: Every message is filled in. The text uses the job title, the company, the location and the facts in the job description. It never invents a fact that is not in the job, and it never uses a candidate’s own data: personalization comes from the six insert fields, so First name and Formal salutation (German) are filled per person at send time. Language. If the job text is mostly German, the sequence is written in formal German (Sie). Otherwise it is English. If Yena cannot tell, it uses your workspace language. Sender. If you have exactly one connected LinkedIn account and one mailbox, they are set on the steps. Otherwise the step says Connect LinkedIn or Choose a sender, and the setup strip names what is missing.

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The rules built into the sequence

  • A reply ends everything. Any reply, on any channel, takes the person out of the campaign. The remaining steps are cancelled.
  • Not accepted within 7 days: move on by email. If the connection request is not accepted after seven days, that step is skipped and the person continues with the email steps. The LinkedIn messages wait for an acceptance and are skipped if it never comes.
  • Already connected: no request. If the person is already a first-degree connection, the request is skipped and the messages go straight through.
  • Unanswered requests are withdrawn after 30 days. Too many open requests can get a LinkedIn account restricted. You can change the number of days, or turn this off, in the sequence settings.

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Review before you start

Read the six messages the way the candidate will. Change any sentence. Use Test one message to see one step rendered for one real person. Then switch sending on: the same readiness checks apply as for any campaign, so a missing sender or an empty step blocks the start and says why.
Add people first, then read the messages once more with a real name in mind. A sentence that reads well in the editor can land differently for a candidate two levels above the role.

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Read the campaign from the steps

Once the campaign runs, every step card ends with one line: N people waiting here · N sent · N replied after. Below the last step: N people finished all steps. Each number is a link. Select it and the People tab shows exactly those people; Show all clears the filter. “Replied after” credits the step that was sent last before the person answered. It is the fastest way to see which message does the work.

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Where to go from here