> ## Documentation Index
> Fetch the complete documentation index at: https://support.yena.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What is a campaign?

> Campaigns send a timed sequence of emails and LinkedIn messages to a chosen group of people, and stop the moment someone replies.

A campaign is a group of people plus one message sequence. You choose the people, write the steps, and Yena sends them on schedule — then stops for anyone who replies, so a real conversation is never interrupted by an automated follow-up.

<Frame caption="The Campaigns page shows each campaign's status and its sending switch">
  <img src="https://mintcdn.com/yena/HUPNQPCzzVCn8EgT/images/screenshots/campaigns-list.png?fit=max&auto=format&n=HUPNQPCzzVCn8EgT&q=85&s=2a361263b8295e98d2a6c282ca05b623" alt="Campaigns list in Yena with status badges and Activate sending switches" width="1568" height="699" data-path="images/screenshots/campaigns-list.png" />
</Frame>

## Two kinds of campaign

* **Sourcing** — reach out to candidates for a role. You can link a job so replies and pipeline stay connected.
* **Business Dev** — reach out to potential clients.

The mechanics are identical; the type keeps your list organised and your reporting honest.

## What a campaign can send

* **Email** — sent from your own connected Google or Microsoft account, with your signature.
* **LinkedIn connection request** — invites the person to connect. One per sequence.
* **LinkedIn message** — sent after you are connected. If the sequence starts with a connection request, Yena waits for the person to accept before the follow-up clock starts.
* **WhatsApp message** — for people with a WhatsApp number.

You can also add **task** and **call** steps as reminders for yourself — Yena never performs those automatically.

## The rules Yena enforces for you

* **A reply stops everything.** When a matched reply arrives on any channel, Yena exits that person from every campaign and cancels their remaining steps. You take over in **Inbox**.
* **Nothing sends until you switch it on.** Every campaign has one **Activate sending** switch on the Campaigns page. Building, editing, and previewing are always safe.
* **A campaign must be ready before it can start.** Yena checks your people, steps, sender accounts, and delivery window, and names anything that is missing.
* **Sending is paced.** Daily limits and human-like spacing protect your email deliverability and your LinkedIn account.

## Where to go next

1. [Run a campaign from setup to replies](/en/campaigns/run-a-campaign) — the full walkthrough.
2. [Build your sequence](/en/campaigns/build-your-sequence) — steps, timing, and personalization.
3. [Track progress and replies](/en/campaigns/track-progress-and-replies) — what every status means.
4. [Sending limits and account safety](/en/campaigns/sending-limits-and-safety) — how Yena protects your accounts.

<Note>
  Campaigns are available on the Pro and Team plans. You will also need a [connected email account](/en/integrations/connect-email) or [connected LinkedIn account](/en/integrations/connect-linkedin) to send.
</Note>